IDEAS @ CONVERSION
articles and ideas surrounding our core mission:track, measure, and refine advertising campaigns.
A Newspaper Renaissance Is Possible
Thursday, October 30, 2008You read about how many major newspapers are losing money, that circulation is down. What they still have is one of the strongest brands in each and every city across the nation.
If newspapers took a lesson from Google, and attempt new pricing models on action rather than impression (circulation), they may be surprised about the value of their inventories (printed and digital), and the potential revenue streams possible.
Our data points to this, read our case study on newspaper performance.
Our view on Advertising in 2006 still true
Thursday, October 30, 2008In the Fall of 2006, Conversion Associates positioned a world-view of the future of the Advertising industry, a future where accountability and measurement would separate the innovative from the backwards.
This was the original partners memo. We've been at it since.
