Objective:
McDermott Ventures came to Conversion Associates with a web project that had stalled for over 10 months. An innovative leader in public and government affairs, McDermott Ventures also wanted to extend their digital presence to be more than a calling card. Further, the question stood, does my audience use the web?
McDermott Ventures
The Solution:
Immediate
Conversion Associates was able to build the core website in under three weeks working closely with the client on copy and images.
Traffic Generation
Conversion Associates launched a Google AdWords campaign. Traffic results and subsequent engagement metrics (pages viewed, time on site) proved that not only was there an audience online that was previously unaware of McDermott Ventures, but an RFP came out of the process within weeks.
Further analysis of web analytics also pointed to the fact that important companies, and clients were already visiting the website, and using the website to engage with the McDermott Team.
Next Steps
To further drive directed traffic, Conversion Associates worked with McDermott Ventures to add a featured columnist to provide relevant content to the proven audience base. The Conversion Associates Content Management System was also installed at this time, as well as email advances in the core Conversion Analytics (CAP) system, which allowed McDermott Ventures to send email alerts to an audience that volunteered to receive this unique content.
Conclusion
Eight months ago this company did not have a website. Now much of the audience they wish to be in front of are visiting their website as often as twice a week. This is now leading the company to remain true to its innovative core to begin to consider new ways with which to engage this audience and drive more business.
Schochet Associates
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Cambridge Biomedical
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?
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Thorbahn
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?
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Brine
Objective
Brine, Inc. needed a new corporate website that would be optimized for Google, have the ability to add real time content updates, and provide data that could inform decision makers on the impact that offline advertising would have on the website.
The Problem
The old website was primarily built in Flash. This meant that Brine.com was not visible to search engines, and the only keywords that were being reached to the website were branded terms. Further, making updates to products and text updates was prohibitively complex. Brine was also in the middle of a re-branding process and needed the website to be a hub of this initiative.
Solutions
Immediate
While the new website was being conceptualized Conversion Associates was able to build temporary microsites in weeks to support new 2008 product launches. A Google AdWords campaign was developed to expose Brine to an unbranded audience of searchers. Further, CA used a Google AdWords campaign which had two main goals: 1) attract new visitors to Brine.com, and 2) allow user experience data to inform designs of the future Brine.com. Results informed our layout design, including the dramatic increase in newsletter sign-ups and store locator searches based on user experience data.
Design / Strategy for New Brine.com
The strategy developed with Brine and their design agency to feature prominently athletes in practice, to make the visual of the site to be focused on good photography and putting the athletes and the products first. The rough layout was vetted and proven in analysis of our microsites.
Technology
Conversion Associates developed a custom Content Management System (CMS) to allow Brine to make updates on the site on an at will basis, whether this was simple text, a new product, or new images. Lastly, Brine.com now has an advanced web analytics tracking system that yields objective data site performance unique to Brine.
Conclusion
With Brine and their ad agency, Conversion Associates was able to develop a website that features their new branding initiative. The new site is optimized to expand Brine's "digital footprint". A custom Content Management System (CMS) was developed to allow Brine's team to update content in real time, and advanced web analytics systems are in place to track & measure performance over time.
