developed by conversion associates
If you want a web-based tool that can measure and report to you in real-time on the entirety of a multimedia advertising campaign, or if you simply want to track performance of different landing pages you're testing, CAP has the flexibility, power, and features to give you actionable answers.
At the end of the day CAP allows you to find the messages and media that create the highest returns, so you can eliminate the waste from your advertising with a scalpel, not an ax.
Above: EVP, Technology, Andrew Maillet is asked about developing the Conversion Action Platform (CAP).
Features:
Track all your campaigns.
We believe all advertisments share simple common denominators: Impressions (eyes), Engagement (like viewing the video above right), Actions (order, call, or web form), and Spend. Whether you are simply tracking the performance of your website, or a radio campaign, OR to measure the impact of a radio campaign on internet sales. CAP can do it.
| Flexibility | Determine the definitions. Different campaigns have different goals, some wish to promote brand, others direct sales, we can monitor both, showing you the correlative effect of a brand campaign on a direct marketing campaign. |
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| Simplicity | Once you set the campaign up, you can track your different campaigns' results in one screen. Dive into campaign specific data with a click. |
| Accountability | As long as your campaign drives an audience to a phone number or a website we have them in the system. The more campaigns being tracked, the more accountable your marketing is, because you can make more comparisions. |
Phone Call Tracking & Recording
To track the results of phone numbers in advertisments and web properties, CAP allows users the ability to acquire phone numbers (toll free or local) which can be inserted into the ads. This use of phone numbers is nothing new, Claude Hopkins discusses in "Scientific Advertising" (published 1934), but it has become a lost art. Further, actively listening to the calls (an option you have), provides essentially a real-time focus group to judge the quality of your creative, and your business's processing of the business opportunity or customer support. Simply put: to accelerate the process of creating better ads, you should use phone call tracking and recording.
| Toll Free & Local | The process takes less than a minute, the phone number is live in less than 24hrs 99% of the time. These numbers simply forward to your exisiting business, sales, or support line in microseconds. |
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| Listen to Calls | Make qualitative measurement of phone call response, giving you essentially a marketing focus group for each ad campaign. |
| Caller Data | Caller ID is shown in the system when available (just like your phone). If you listen to calls our system allows notes and information to be left, creating your rolodex from each campaign. Further, CAP's response search feature allows instant searching through these records. |
Web Actions
Web marketing success and budgets are increasingly based on actions. CAP allows you to assign web events to fit this model, Improve web campaigns and site designs.
| Contact Forms | Websites should have forms to collect response from visitors so data can be consistent, and a historical record of the event is created. Further, this event is critical in valuing many web marketing initiatives. Our system generates the code for you - you don't have to know web coding. Create custom forms in CAP, and the code is generated immediately to give to your webmaster. |
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| Real-Time Notification | CAP will notify you when leads arrive, by sending an email to you. Advanced users can receive text messages with the information. |
| Custom Definitions | CAP sets easy defaults for web events. In some cases depending on the campaign, events can be re-labeled, This flexibility allows you to get simple data you need to value traffic to give you advantages when you are purchasing impressions, clicks, or actions. |
Email Marketing
The limitation of most email services the measurement trail stops with whether or not a link in the email was clicked. CAP can track the user through to a web action from email.
| Easy Upload | All you need to have is an excel sheet of your email contacts, you can upload them into CAP in seconds. |
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| List Management | Your lists are stored, are searchable, and you are able to see the full results of each email blast in one screen (and can compare these results to other traffic sources) |
| Email Creation | CAP allows you to write your emails in html and preview what they will look like. Further, you can store and select from templates you upload (and we can make them for you). |
Video Tracking
Web video is still in its infancy. We've heard it will be a "game-changer" to websites. You'll need to measure whether this is true for yourself. CAP's unique video viewer and video tracking capability allows users to get the number of views of a given video file, and provide even more advanced data. This gives CAP users yet another leg up on measurement.
| Advanced Use Data | Get views; avg. time; and viewer bell curve for each video. This critical information can impact video editing and creative |
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| Real-Time Data | Get video analytics at the same speed as other analytics all in the same screen. |
| Custom Player | Our player can be resized to fit your video dimensions. |
Simplified Web Analytics
Over two years of working on a monthly basis with clients and reporting web analytics to them. We know the FAQs on web campaign results. Web analytics shouldn't be scary, and it really can be easy.
| Simple Numbers | Most clients of ours have demanded certain basics. We try to keep performance to a few simple numbers. |
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| See Brand Impact | What is the effect of major brand campaigns to the keywords and other traffic sources to your website. CAP makes it easy to note when a spike in traffic occurs, alerting a need for further analysis. |
| Gain Control | Engaging with simple numbers shows you where you need improvement. Website Optimization is not as complex as algorithms. |
Easy Compatibility
Over the years we've had to integrate with many systems. CAP integrates with Google AdWords so you can get your AdWords spend data automatically to judge performance. We also have integrated form sheets with Salesforce.com for clients, and in special cases our technology team has been able to fit CAP to populate corporate CRM systems.
Excel Imports / Exports
CAP exports data in excel format, allowing for users to do data modeling offline if needed. Data acquired from other systems can also usually simply be downloaded and uploaded to CAP through .csv / .xls files as well.
